It’s the disconnect between your audience and your content.
With hundreds of emails being sent per day, it’s important you catch their attention within the first few minutes. (Reason #8739 why your subject line matters!)
I’ve seen countless newsletters where the content is too long, there’s no main point, no offer to the client, and it’s just plain hard to find a connection.
Every newsletter you write should start out with a goal in mind of what you’re hoping to accomplish. Do you want to show them something? Are you offering a free download or some tangible advice that they can walk away with? How are you going to write with the purpose of connection?
Before you get started on your newsletter, brush up on these 10 email best practices to help you keep your audience top of mind and generate new leads!
Here's a good place to start: the four main purposes of a newsletter.
1. It's meant to serve as a way to share information with your audience (clients new and old).
Knowing your target audience is key when it comes to writing with purpose and intention. What problem are you hoping to help them solve? What's something you can offer them that will excite them for the next newsletter? These are all questions you should be asking yourself as you're brainstorming email topics for your followers.
2. Newsletters help you promote your products/services in a way that best fit your brand.
Newsletters are customized to your brand, giving you the ability to freely choose how you want to curate your emails. You can choose to share BTS content, tutorials, product demos, etc. Get creative when it comes to showing off your brand and don't be afraid to have fun with it!
3. They build your brand’s credibility and ultimately brand loyalty.
Sharing your business success statistics, client testimonials, and doing Q+ A's are all great things to utilize to help promote credibility within your newsletters. The more you can show that your product/service is a must to help solve your client's problem gives you better leverage to gaining new leads, selling your product, and growing brand loyalty.
4. Newsletters allow your audience to resonate with the face behind the business.
One of the best things you can do in your newsletters is build a lasting connection, and how you do that is up to you. Show your face, share a video, photos of your team and your office, etc. Let your newsletter be another avenue where they're excited to hear from you and learn what you have to offer!
Most businesses have a newsletter as a way to connect with their audience and have something that's separate from their social media accounts. A newsletter allows you to have a bigger conversation and offer more tangible benefits like a download offer they can start using right away.
Remember, your newsletter is for your audience. Everything about it should be geared directly toward them, so don't miss this blog on 5 tips for writing a newsletter that converts your followers to clients!
The best way to get the ball rolling with a newsletter is to start strategizing and brainstorming topics that your audience is interested in (looking at your analytics is a great place to start!). If you need help creating a newsletter that's going to get results, we're your people.
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