Dec 18, 20232 min read

5 Steps to Setting Goals as a Small Business Owner

Having “success” in your small business looks different for everyone, but if you’re unsure where to even start this blog is perfect for you!

Woman sitting and typing on computer at an aesthetic work-from-home space

Setting goals as a small business owner can seem overwhelming and, at times, unattainable. They don’t have to be and you have to believe in yourself (and your business) enough to know that your dreams can quite literally come true!

It can sometimes feel like the life of a business owner revolves around setting and accomplishing different goals, which is why it's important to sit down and figure out a goal setting strategy that works best for you. Being an entrepreneur means taking intentional time to empower your mindset and build confidence.

It's important to have SMART goals to reach for, but it's also equally as important to make sure you're still enjoying what you do, being realistic with yourself and your expectations, and taking time to revel in what you've ALREADY accomplished! Don't forget to give yourself a pat on the back today for how far you've come. Prioritizing a healthy work/life balance is crucial too!

Here’s a few pointers on how we like to set goals:

1. Take time to figure out what “success” in your biz may look like.

What are some short term and long term goals you have for yourself and your business?

2. Make sure to set SMART goals.

These goals need to be realistic for your brand and business and something that you truly want to work hard and reach for.

3. Break up the goals.

Once you’ve locked down your SMART goals, break those goals up into manageable chunks over the course of a few months. Check off one at a time and be sure to give yourself enough grace to reach them along the way.

4. Focus on the specific actions to achieve each goal.

For example, if you’re looking to grow your newsletter list with a free guide, start creating that free guide to offer your following!

5. Get organized.

Utilize a calendar tool that works for you to stay on track with your goals and achievements.

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