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5 Newsletter Metrics You Want to Be Tracking



You’ve heard it time and time again, but email marketing is one of the smartest marketing moves you can make for your business.


One of the key aspects when utilizing email marketing is knowing which metrics to track and how to know if your emails are successful. Well, we’ve got a few pointers for you and five metrics that you NEED to be tracking. Keep reading and then start implementing!


+ Open Rate: The percentage of subscribers who opened your email out of the total number of subscribers it was sent to.


+ Click-through rate: The percentage of people who clicked on at least one link in your email.


+ Conversion Rate: The percentage of people who completed an action after reading your email.


+ Bounce Rate: This measures the percentage of emails that get sent back to you because the email can’t reach the subscriber.


+ Number of subscribers: This number represents the number of people who unsubscribe from your email newsletter list after receiving your newsletter.


You’re definitely going to want to remember and memorize these 5 metrics because they game-changers when it comes to seeing what is and isn’t working in your email marketing tactics.


Tracking your success is the fun part, especially when you know your audience is loving it!!


Leave a comment below if you found this helpful. What else are you interested in learning about email marketing? We’re always here to listen and help!



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