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The Ultimate Guide to Writing Click-Worthy Instagram Captions

Updated: Nov 1, 2022

Here's your guide on how to write good instagram captions. You'll want to save this one asap, friends!


A few important things to note right off the bat:


1. Limit your hashtags.

2. Write several drafts first.

3. Front-load the important stuff.

4. Include a call-to-action! (We have some pretty awesome CTA examples right here.)

5. Incorporate your brand voice with Insta’s light-hearted tone.



Sometimes writing content doesn't come easy. It takes strategizing, patience, and a whole lot of drafts! If you need a little help in this department, we've got you.


+ Use relevant emoji's. It helps keep your content fun and engaging!


+ Cross-promote your other social media channels. This is a great way to gain traction on those other pages too.


+ When you're feeling stuck, remember to keep it brief.


+ Take time to look around and learn from other great captions if you need a little inspiration.


+ Always make sure to use a mix of different types of content.


Include personal anecdotes of how the product helped you. When, where and how did you use the product? The more personal you are, the more relatable and trustworthy you'll be. If you had others test the product, share this with your reader.


People might not be aware of all the ways a product might help them out. So be sure to highlight these in your post. You may mention ways they hadn't even thought of!


It can seem daunting to write good captions on Instagram, but taking it one step at a time and not overthinking can really help.


If you need any extra pointers, we're always a message away. Shoot us an email and we'd love to help your content thrive!

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