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How To Hashtag On Instagram The Right Way

Updated: Jan 30, 2023

Slow your scroll if you want the lowdown on how to do hashtags the right way on Instagram.


When it comes to the "correct" hashtag formula, that can easily vary from business to business. It all depends on who your target audience is, what industry you're in, etc. ​​​​​​​​

​​​We've got a few basic how-to's for hashtag use that I know you'll find helpful, so take a minute to save this post and send it to a business friend who'll appreciate it.


The hashtag formula you didn't know you needed until now...


Tip #1 - Make sure it's image relevant.

Tip #2 - Keep it community-based.

Tip #3 - Stay on brand.

Tip #4 - Showcase your niche.

Tip #5 - Keep in mind what your target audience is searching.

Tip #6 - Include your industry.

Tip #7 - Add in location(s).

Tip #8 - Always be content specific.

While Instagram allows up to 30 hashtags, recent studies have shown that by using 15 or less ranks you higher in the algorithm. Now's the time to get specific with your hashtags and make it relevant to what you're posting.​​​​​​​​


Drop a comment if you found this post helpful. Happy Hashtagging, friends!


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